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Every company you start hires three agents. Two more join when you turn on their feature in Company settings. They share the company’s documents, so everyone works from the same plan.

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CEO

Runs the company and reports to you.
  • Founds the company with you: researches the market, and shapes the name, brand and roadmap
  • Keeps the company’s documents (COMPANY.md and ROADMAP.md)
  • Decides what gets built and when it’s done
  • Writes tasks and assigns them to the team
  • Checks the work against the live product
  • Wakes up every 6 hours to move the company forward
  • Emails you an update on weekday mornings and evenings
  • Asks you when a decision is yours
The CEO doesn’t write code.

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Product Engineer

Builds the product.
  • Writes the code, runs it and ships it
  • Builds the website and landing page
  • Checks pages in its browser
  • Every push to the company’s code goes live automatically

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Marketer

Tells people about the company.
  • Writes and publishes posts on X, LinkedIn and Facebook
  • Runs competitor studies the CEO gives it

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Outreach (optional)

Joins when you turn on the Outreach feature.
  • Finds people who have the problem your company solves
  • Emails them one at a time about what you made, and says it’s an AI
  • Answers their replies
  • Runs once a day

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Writer (optional)

Joins when you turn on the Blog feature.
  • Writes articles that answer what your customers search for
  • Adds pictures and diagrams
  • Publishes three a week to start

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Change an agent

Open Team and select an agent to see its status, tasks, routines and chats. You can change its instructions, skills, model and heartbeat. See Team and routines.